This award winning campaign focuses on Yeti, a brand that sells outdoor gear with a focus on coolers. They are considered the most durable and reliable on the market. However, not many outdoorsmen (25-55) were convinced that a Yeti cooler would be better than any store-bought cooler.
Challenge: Convince outdoorsmen to stop wasting money on repeatedly buying low-quality coolers.
Solution: Show them how to extend their adventure by keeping their ice for longer.
Addys district award-Silver
